VPC (a company of Acron Group) has redesigned its website in line with the latest trends in digital communication, abandoning its outdated look in favour of modern visual solutions and rational use of space and content.

Accessible at www.aovkk.ru, the new design of the mining company's website was developed in the style of Acron Group's corporate website to support a single Acron brand and in compliance with VPC's brand book.

With modern design and stylistic solutions, the revamped website became more structured, including large-format photos on the main page featuring basic information about VPC, a user-friendly menu with website navigation and hyperlinks to other sections, and animated buttons facilitating interaction. Another modern solution is colour inversion, where text or image changes colour when pointed to.

The website has a new font and a sitewide background image revealing the theme of sylvinite ore and the scale of mining operations.

The visitors can learn about VPC milestones and construction stages in the multimedia gallery. We also launched an adaptive version: the website is available on all mobile devices.